Type: Brand Development // Identity Design // Media Planning // Advertising Design // Collateral Design // Digital Design + Integration // Strategic Planning
RCL Development’s profile was dwarfed by industry peers – focus groups revealed they were miscast as a development group. Our studio worked with the company to redefine a brand image and messaging to reintroduce the company to targeted clientele.
We developed a marketing campaign focused on lifestyle advantages and personal service to set RCL apart from competitors. The strategy successfully leveraged a stunning work and created a modernized, yet sophisticated take that appealed to potential clients.