Type: Brand Development // Identity Design // Advertising Design // Collateral Design // Digital Design // Environmental Graphics // Trade Show Design // Strategic Planning
For thirty years, Medical Data Systems has proven its worth in revenue cycle management – but did not have a identity to match the credibility it attained in industry. Squared Studios performed market research, crafted a new corporate look and tagline to communicate breadth and service areas, and developed a cohesive and in-depth array of collateral for internal and external markets. From stationery and notepads through tradeshow booths and presentation cards, our Studio built a firm foundation that erased a stuck-in-the-80’s perception.
The industry took notice. MDS increased client share by 20% and grabbed their seat as #1 rated service in the field. The rebrand also allowed introduction of a new service they pioneered.