Type: Brand Development // Identity Design // Advertising Design // Collateral Design // Digital Design + Integration // Strategic Planning
As a boutique firm with renowned for boutique Caribbean hotels, DSI needed identity. Squared Studios conceptualized a look to convey their interiors focus, while reflecting the renowned sketching of the firm’s principal – which carried through via nods to their industry with hotel key-inspired stationery and materials. Our firm also created a folder for collaborative work with a construction firm, stand-alone portfolio book and converted the firm to a content management website system. DSI, bolstered by the refreshing, further engaged the studio to rebrand and develop design for their sister procurement company, SPI.