Sponsored by the American Advertising Federation (AAF), the ADDY® Awards is a three-tiered competition that honors excellence in advertising to cultivate the highest creative standards in the industry. With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably the toughest
advertising competition.

In addition to their stable of fantastic clients like Rossway Moore & Taylor; Florida Power & Light, Laurel Agency, Inc. Real Estate; Very Fitting; Robin Lloyd & Associates, P.A., Syngenta; Calvetti & Company; Polished; Stewart, Evans, Stewart & Emmons, Squared Studios also prides itself on involving the firm in an effort to better the community. The firm has also actively participated in projects for several Indian River County non-profit organizations and activities,including those for the Junior League of Indian River, Inc., IRC Healthy Start Coalition, Treasure Coast Gator Club, Children’s Home Society, Impact 100, Youth Guidance, American Cancer Society, Downtown Friday Vero Beach and the Florida Exchange Club.

Founded in early 2006, Squared Studios is an award-winning communications boutique that specializes in graphic design. The firm caters to all businesses and offers innovative design and strategic advertising to ensure the best results for every client. For more information about Squared Studios, please visit the firm’s website at www.squared-studios.com

Angela has teamed with five other local industry experts to create “Women Leading Wellness,” a day-long seminar featuring advice, a Q&A forum and all over chance for area women to come together in harmony. We cannot wait to be a part of such a wonderful event!

Before we decided to sign up to attend, Angela commissioned Squared Studios to devise a vibrant brand to represent the symposium – one that would stand the test of time with their hopes to expand the event. The result was an iconic and clean look that depicts the event with simple sophistication and feminine touch – we love the tri-colored icons that quite literally represent the core ideals of the event, as well as the freshness it projects.

Following the logo, we are currently working on creating the rest of the event collateral, including posters, postcards, event program and advertising.

Our final product is a blend of tradition and cutting-edge, taking RMTS from one side of the bridge to the other. We are currently expanding the brand throughout all collateral.

Scope: Logo, Brochure, Website, Advertising

Our firm’s first client is one dearest to our hearts, and not just because our Principal is married to one of its Realtors. Laurel Agency Inc. Real Estate is a well-reputed firm with roots deep within the community. Having started in construction and development Vero Beach over 30 years ago, Broker and President Peter Robinson has since created a small but powerful real estate firm with a focus on personal touch.

With the home marketing having taken a well-documented downturn in the last few years, our challenge was to help cement the firm’s commitment to its clients and wide-reaching capabilities. The simple answer was to transition to a more streamlined and updated internet presence, while allowing for easy updating and social integration. The result from teaming with Laurel Agency is an aesthetically pleasing content management system that meets both their needs, as well as their clients.

Here’s to happy home hunting!

The event features prominent local citizens who actively raise funds and fans alike in their quest to win the coveted title of Vero’s Top Star! All funds raised directly impact the programming of Healthy Start Coalition, which serves to support and educate mothers, children and families.

Currently planning a dynamite event for 2011, the committee has again reached to Squared Studios to design all event collateral from save the dates through advertising and signage. Of course, that meant we recently took a look at the collateral we did for the event’s second showing to see how to build on the fun and shimmery brand that has been built for the fun fundraising endeavor.

Our aim was to take an unknown event and make it burst with excitement, from the mirrorball-tinged logo that we custom designed, through echoing the feeling of the network television series throughout the brand. And as we determined, you can never have too much sparkle!

Scope: Logo, Save The Dates, Postcard, Signage, 24-page Program, Powerpoint

Through budgetary requests, we determined the best course of promotion was through a series of rack cards that pinpointed each area of YG, donor opportunities, mentor opportunities and family opportunities. The look is playful and vibrant, with an easy to distinguish message.

Youth Guidance loved the look so much, we’ve branched out into creating trade show banners and signage for their organization – all with the hope that we can recruit more volunteers to help guide the future of Indian River County with care and respect.

Youth Guidance can be visited at http://www.ircyouth.com/

But partying for a cause?
Sign the Squared Studios team up!

Children’s Home Society, Treasure Coast Division conceived a brilliant and fruitful concept for their spring fundraiser – throw a Latin-themed fiesta and invite the neighborhood for a night of delectable food, amazing drinks and the rhythmic sounds of  Guatemala’s #1 band. Throw in the pounding of piñatas filled with awesome raffle items and you’ve got yourself a pulsating night of fun!

Tumba La Casa literally means “Bring The House Down” and that’s what we plan to do for this event for future years – bring it down while raising funds!

2009 Event Suite

We were privileged to be working on the collateral of this event that benefits the Children’s Home Society – specifically their new Youth Transition Center – for a second year, and only see it getting better. Our team conceived a fun and colorful identity that balanced itself against a stark brown background to achieve maximum pop – a theme that flows through all aspects of the campaign we’ve hammered out.

SCOPE: Identity, Save The Date, Posters, Invitation Suite, Advertising

As a target demographic ourselves, we knew what would appeal to us and based the campaign around a visually dynamic message with a “grab you” headline interspersed within the copy. The headline serves a dual role, instantly revealing what RMT does in the bolded text, while more subtly expounding and defining throughout entire copy. Each ad hinges on a different area of practice within the firm, creating a cohesive and memorable brand that results in heightened client awareness of the law firm’s offerings.

In addition to RMT’s seal of approval, we were also honored by the 2010 Treasure Coast ADDY’s with a Best of Show Overall and Best of Print award for this campaign.